Project
Buy It Direct




Brief
Buy It Direct is a grouping of retailers selling products as varied as kitchen appliances, laptops, and home furnishings. This was a small project that involved designing some digital adverts to promote a few of their products and offers.

I gave the appliancesdirect banner a stripped-back design which puts the product front-and-centre. I put the "free next day delivery" line in a striking red "ribbon" so it stands out.

The laptopsdirect advert uses colour and contrast to promote one of their gaming laptops. The strong, simple "£500 off" text appears in large italics to drive the message home.

For the furniture123 advert I've used charming imagery and big, bold lettering to grab attention. The persuasive value-proposition and short, punchy CTA button entice the viewer to click.