Project
Pharmacy2U




Brief
Pharmacy2U is an online prescription delivery service. In order to better compete with their rivals they required a redesign of their home page.

In their brief, they emphasised warmth, simplicity and empathy. I wanted the website to feel soothing and friendly for the user so I've made use of a soft, cool colour palette and given the site a human feel by leading with a cut-out image of a person. The rounded edges are a visual motif I've used repeatedly throughout the page to suggest comfort and care.